Thin Construction: Membrane switches are extremely thin in construction, especially in comparison to other technologies such as mechanical switches.

Environmentally Sealed Construction: Membrane switches can be designed with a sealed construction design preventing moisture or contaminant ingress.

Low Profile: Membrane switches have a low profile surface which allows for easy cleaning.

Cost Effective: Membrane switches are extremely cost effective especially in comparison to other user interface technologies. 

Customizable: Membrane switches are easy to customize, giving customers the ability to achieve the look and feel that they desire including customizable graphics, domes, keys, texture, size/shape, windows, etc.